It’s December 4th and the client wants new everything (including a new name) in 12 weeks. Well okay. We took it. We'll just have to design, decide & develop faster. Wishful thinking. This change of name, changed our game (in a good way) and a beautiful new brand was born—Led by our client and an eclectic team of amazing collaborators.
Spain was very good to us. The food the wine their local sports fans. To convey their love and dedication to sports was our task. A country’s entire momentum and intention captured between the foot of a local soccer hero and a ball representative of hope aspirations and prideful cheering. A soulful bold symbol.
Every period marks a point in history. Each moment in time leaves a mark. Connect the lines between the dots, however, and you'll get the bigger picture. We created virtual tabs identifying and cataloguing pivotal snapshots of time. Animations, graphics, Id's, spots, segments and menus were also created to give the Histoire audience a view into the world between the lines.
Vibrant fluid animations and graphics with emphasis on individual distinction and brand unity. Developing a visual identity that is instantly recognizable and serves as an umbrella for eight other unique sub brands. That was the goal of creating the new Comcast Select look. Graphics, style guides and animations were designed to make every brand as unique as a single puzzle piece, each joining together to form a greater whole.
We brought our creative and strategic expertise halfway around the world to redesign a 24-hour News channel for major regional broadcaster, GUANGDONG TELEVISION (GDTV), in Southern China. While working with a culturally and technologically different country brought its own set of challenges, we successfully raised the bar on how information is delivered to its millions of viewers in China by creating a world-class, contemporary look that would elevate the network's brand visibility while preserving local aesthetics.
To work with Telemundo is like going back home. Thats exactly what we wanted to convey as you sit from your home watching any of these montages....home. There is a universal story being told here through the faces of the hero the cheerleader the wise old man and the nurturer. Even if you have never seen any of these spanish speaking celebs in this spot; there is something about the lighting or direction that makes them all so familiar.