Spain was very good to us. The food the wine their local sports fans. To convey their love and dedication to sports was our task. A country’s entire momentum and intention captured between the foot of a local soccer hero and a ball representative of hope aspirations and prideful cheering. A soulful bold symbol.
We created a dynamic interpretation of what happens when a viewer makes a selection on VH1 On Demand. The versatile logo acts like a selector, unfolding to display the different celebrity faces, icons, and emotions that comprise the VH1 On Demand offerings.
As VH1 developed their latest look we needed to showcase the network's new tagline "Watch and Discuss". We used candid raw photos to accentuate a certain realness. Created multidimensional jump cuts, designed menus, bumpers and different logo applications.
With VSPOT, we set off a chain reaction, transporting viewers into a unique architectural environment where photo-real computer graphics and transformer-like figures converge to create an interactive world for this new music and entertainment broadband network.
After years of focusing on Music, VH1 shifted to "celeb-reality content". We wanted to refresh their brand by adding an element we can all relate to. So we developed an essay of photographs to slow down the fast-paced breaks and serve as thought-provoking emotional "breathers". Classic iconic photo booth texture and appeal.
Every period marks a point in history. Each moment in time leaves a mark. Connect the lines between the dots, however, and you'll get the bigger picture. We created virtual tabs identifying and cataloguing pivotal snapshots of time. Animations, graphics, Id's, spots, segments and menus were also created to give the Histoire audience a view into the world between the lines.
Meet the neighbors! It was important to us to show the authenticity and the value Latino community brings to the American culture. For the animations we weaved together elaborate abstract shapes with a rhythmic soundtrack. For the logo we unified two distinct languages into one, joining voces with voices. So knock on your neighbors door and introduce yourself, share a slice of the american pie with your new family.
Vibrant fluid animations and graphics with emphasis on individual distinction and brand unity. Developing a visual identity that is instantly recognizable and serves as an umbrella for eight other unique sub brands. That was the goal of creating the new Comcast Select look. Graphics, style guides and animations were designed to make every brand as unique as a single puzzle piece, each joining together to form a greater whole.
We brought our creative and strategic expertise halfway around the world to redesign a 24-hour News channel for major regional broadcaster, GUANGDONG TELEVISION (GDTV), in Southern China. While working with a culturally and technologically different country brought its own set of challenges, we successfully raised the bar on how information is delivered to its millions of viewers in China by creating a world-class, contemporary look that would elevate the network's brand visibility while preserving local aesthetics.
The world’s oldest news organization, REUTERS, takes its place in the digital age, with a little help from CA Square. Drawing on the venerable brand's prestigious heritage, we designed a complete multi-platform branding package using dots to represent the teletype from its early days, as well as the digital pixels of the internet age.