To update a brand that is reminiscent of the past is quite a paradox. But that is exactly what we did for VH1 Classic On Demand. We developed a series of...plz forgive me...outta sight... logo applications. We revised traditional icons from different eras keeping the brand identity on it’s groove.
We designed and created promotional packages for Warner Channel's signature tv shows. Each spot was individually designed to identify and spotlight the theme of each show, while maintaining brand quality and cohesion.
How do you make math, science and technology fun for kids? Teachers have been wondering the same thing for a very long time. Our graphics package emphasized the kinetic energy of Saturday morning cartoons with technological appeal of science gadgets in an enthusiastic robot like character we dubbed 'Chuck'. A whirlwind of graduated cylinders, beakers, rocket fuel and goo, Chuck has enough sheen to dazzle even the most ardent of ADD cases.
VH1 challenged us to create modular show packaging for their new show franchise, VH1 40's, which would allow them to easily adapt the graphics to the ever-changing themes of the shows. Inspired by the HOLLYWOOD sign, we designed a monumental 40 looming over a cityscape, within which titles and text can be inserted.
Our plan was to develop a differentiated brand identity that verbally, visually and experimentally helps connect and communicate with young US Latinos who speak mostly English. We created identity icons/avatars inspired by urban street-art. Developed an open system to leave room for growth. The idea...Inspire and express>cultural blend identity.