The World Economic Forum meeting was once again upon us. Esteemed colleagues, industry visionaries and figures of influence made their annual pilgrimage to Davos-Kloisters, Switzerland to reflect on the good, the bad and the ugly of all things economic.
A golden opportunity: bringing to life a logo so iconic that it’s even bigger than life itself. We were eager to wrap our minds around Disney’s, I mean Mickey’s ears. We gave it a playful personality with the ambition of a young explorer. The logo becomes the protagonist of tiny stories that are heart warming Disney-esque comfort food for kids and kids at heart.
AOL had this unique groundbreaking DIY styled premise for a new web series. They added their own spin by explaining the best way to entertain in your new space and how to use it to the best of its ability. So we designed a virtual house with fast forwarding pop art images that would make it look and feel like a home. We helped enhance AOL’s brand for original web programming.
To work with Telemundo is like going back home. Thats exactly what we wanted to convey as you sit from your home watching any of these montages....home. There is a universal story being told here through the faces of the hero the cheerleader the wise old man and the nurturer. Even if you have never seen any of these spanish speaking celebs in this spot; there is something about the lighting or direction that makes them all so familiar.