A golden opportunity: bringing to life a logo so iconic that it’s even bigger than life itself. We were eager to wrap our minds around Disney’s, I mean Mickey’s ears. We gave it a playful personality with the ambition of a young explorer. The logo becomes the protagonist of tiny stories that are heart warming Disney-esque comfort food for kids and kids at heart.

To catch the attention of toddlers we were inspired by a 'baby's crib mobile". Soft solid shapes that can grab the minds of the youngest of Disney fans.

The main objective of this global project was to unify all of the DISNEY CHANNELS WORLDWIDE, while adding more live action to the brand identity in order to better connect with kids today.