We brought our creative and strategic expertise halfway around the world to redesign a 24-hour News channel for major regional broadcaster, GUANGDONG TELEVISION (GDTV), in Southern China. While working with a culturally and technologically different country brought its own set of challenges, we successfully raised the bar on how information is delivered to its millions of viewers in China by creating a world-class, contemporary look that would elevate the network's brand visibility while preserving local aesthetics.