When you see something, don't just say something, report it by text, email, or call NY1. We wanted to convey the urgency of a breaking story seconds before the authorities arrived on the scene. Consciously electing not to use explicit content while creating the graphics and animation, we leave it to the viewer to interpret the scenario.
Our NY1 client, wanted a series of spots that a true New Yorker would appreciate. It needed to be 100% authentically written, photographed, edited, voiced, scored and posted by New Yorkers. Not a cliché, not a caricature, not a knockoff - just real real. We hooked up with Joe of "Joe's NYC" (a real New Yorker who takes photos of real New Yorkers), and convinced a bunch of locals to appear. The images speak for themselves.
Take the express lane! We created and condensed every mode of transportation available in New York City and the likeness of its iconic skyline into 30 seconds.To create this look we built a stylized 3D version of NYC constructed out of letters, showing a point-of-view look of the typical rush hour experience.