We created a dynamic interpretation of what happens when a viewer makes a selection on VH1 On Demand. The versatile logo acts like a selector, unfolding to display the different celebrity faces, icons, and emotions that comprise the VH1 On Demand offerings.
As VH1 developed their latest look we needed to showcase the network's new tagline "Watch and Discuss". We used candid raw photos to accentuate a certain realness. Created multidimensional jump cuts, designed menus, bumpers and different logo applications.
With VSPOT, we set off a chain reaction, transporting viewers into a unique architectural environment where photo-real computer graphics and transformer-like figures converge to create an interactive world for this new music and entertainment broadband network.
After years of focusing on Music, VH1 shifted to "celeb-reality content". We wanted to refresh their brand by adding an element we can all relate to. So we developed an essay of photographs to slow down the fast-paced breaks and serve as thought-provoking emotional "breathers". Classic iconic photo booth texture and appeal.
To update a brand that is reminiscent of the past is quite a paradox. But that is exactly what we did for VH1 Classic On Demand. We developed a series of...plz forgive me...outta sight... logo applications. We revised traditional icons from different eras keeping the brand identity on it’s groove.
VH1 challenged us to create modular show packaging for their new show franchise, VH1 40's, which would allow them to easily adapt the graphics to the ever-changing themes of the shows. Inspired by the HOLLYWOOD sign, we designed a monumental 40 looming over a cityscape, within which titles and text can be inserted.