Envision an environment tailor made for three distinctly individual brands, in which all three can coexist simultaneously and interact seamlessly in the same space while retaining their signature brand identity. We designed, shot, animated and post produced the spot in its entirety, and all three brands lived happily ever after.
Vibrant fluid animations and graphics with emphasis on individual distinction and brand unity. Developing a visual identity that is instantly recognizable and serves as an umbrella for eight other unique sub brands. That was the goal of creating the new Comcast Select look. Graphics, style guides and animations were designed to make every brand as unique as a single puzzle piece, each joining together to form a greater whole.