
Demographic / Multi Cultural
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Envision an environment tailor made for three distinctly individual brands, in which all three can coexist simultaneously and interact seamlessly in the same space while retaining their signature brand identity. We designed, shot, animated and post produced the spot in its entirety, and all three brands lived happily ever after. -
We are working closely with our pals at NY1 News to freshen up the channel graphics. First up are the Trigger animations that pop up about 8x per hour. -
Vibrant fluid animations and graphics with emphasis on individual distinction and brand unity. Developing a visual identity that is instantly recognizable and serves as an umbrella for eight other unique sub brands. That was the goal of creating the new Comcast Select look. Graphics, style guides and animations were designed to make every brand as unique as a single puzzle piece, each joining together to form a greater whole. -
CINE LATINO, the premium channel dedicated to Spanish language movies and series, wanted to upgrade their whole look and feel as they made a major push into the US market. -
The main objective of this global project was to unify all of the DISNEY CHANNELS WORLDWIDE, while adding more live action to the brand identity in order to better connect with kids today. -
An interactive sales piece for MALIBU rum, centered around their iconic white bottle that sets off kaleidoscopic explosions of color, tropical fruit and other party essentials to tell the story of the brand in an engaging, festive way. We of course had to sample the product for inspiration. -
Our NY1 client, wanted a series of spots that a true New Yorker would appreciate. It needed to be 100% authentically written, photographed, edited, voiced, scored and posted by New Yorkers. Not a cliché, not a caricature, not a knockoff - just real real. We hooked up with Joe of "Joe's NYC" (a real New Yorker who takes photos of real New Yorkers), and convinced a bunch of locals to appear. The images speak for themselves. -
To work with Telemundo is like going back home. Thats exactly what we wanted to convey as you sit from your home watching any of these montages....home. There is a universal story being told here through the faces of the hero the cheerleader the wise old man and the nurturer. Even if you have never seen any of these spanish speaking celebs in this spot; there is something about the lighting or direction that makes them all so familiar. -
Our plan was to develop a differentiated brand identity that verbally, visually and experimentally helps connect and communicate with young US Latinos who speak mostly English. We created identity icons/avatars inspired by urban street-art. Developed an open system to leave room for growth. The idea...Inspire and express>cultural blend identity. -
The world’s oldest news organization, REUTERS, takes its place in the digital age, with a little help from CA Square. Drawing on the venerable brand's prestigious heritage, we designed a complete multi-platform branding package using dots to represent the teletype from its early days, as well as the digital pixels of the internet age. -
When we were informed the the theme for the PROMAX conference was "Leading The New Economy of Marketing and Design" we felt we had to set a light tone for the conference. Colorful animations and graphics helped us start the night of on a fun, humorous note, while Analogue Muse's brilliant efforts provided the energetic soundtrack rounding off the spot.




