It’s December 4th and the client wants new everything (including a new name) in 12 weeks. Well okay. We took it. We'll just have to design, decide & develop faster. Wishful thinking. This change of name, changed our game (in a good way) and a beautiful new brand was born—Led by our client and an eclectic team of amazing collaborators.

Spain was very good to us. The food the wine their local sports fans. To convey their love and dedication to sports was our task. A country’s entire momentum and intention captured between the foot of a local soccer hero and a ball representative of hope aspirations and prideful cheering. A soulful bold symbol.

The World Economic Forum meeting was once again upon us. Esteemed colleagues, industry visionaries and figures of influence made their annual pilgrimage to Davos-Kloisters, Switzerland to reflect on the good, the bad and the ugly of all things economic.

Commissioned by V ME to create the brand Bible logo and visual identity for the first Spanish-language Public TV Network in the US, we sought to create an environment that is alive and engaging. To differentiate programming genres, we used varying color palettes, as well as ripples and echoes for current affairs, confetti and petal shapes for entertainment.

The information highway and all its glory was just reaching phenomenon status. A new millenium had just arrived giving birth to a digital generation. Back then we were part of Razorfish. And back then Fox Kids was on the verge of getting left behind. Bringing them up to speed was a golden opportunity. And who would’ve guessed that in the process we would end up redefining the kids idiom.

A golden opportunity: bringing to life a logo so iconic that it’s even bigger than life itself. We were eager to wrap our minds around Disney’s, I mean Mickey’s ears. We gave it a playful personality with the ambition of a young explorer. The logo becomes the protagonist of tiny stories that are heart warming Disney-esque comfort food for kids and kids at heart.

To catch the attention of toddlers we were inspired by a 'baby's crib mobile". Soft solid shapes that can grab the minds of the youngest of Disney fans.

We are working closely with our pals at NY1 News to freshen up the channel graphics. First up are the Trigger animations that pop up about 8x per hour.

When you see something, don't just say something, report it by text, email, or call NY1. We wanted to convey the urgency of a breaking story seconds before the authorities arrived on the scene. Consciously electing not to use explicit content while creating the graphics and animation, we leave it to  the viewer to interpret the scenario.

SYFY, formally Sci Fi, came to us to create promo packaging for several of their original shows.

How do you make math, science and technology fun for kids? Teachers have been wondering the same thing for a very long time. Our graphics package emphasized the kinetic energy of Saturday morning cartoons with technological appeal of science gadgets in an enthusiastic robot like character we dubbed 'Chuck'. A whirlwind of graduated cylinders, beakers, rocket fuel and goo, Chuck has enough sheen to dazzle even the most ardent of ADD cases.

CINE LATINO, the premium channel dedicated to Spanish language movies and series, wanted to upgrade their whole look and feel as they made a major push into the US market.

The main objective of this global project was to unify all of the DISNEY CHANNELS WORLDWIDE, while adding more live action to the brand identity in order to better connect with kids today.

We brought our creative and strategic expertise halfway around the world to redesign a 24-hour News channel for major regional broadcaster, GUANGDONG TELEVISION (GDTV), in Southern China. While working with a culturally and technologically different country brought its own set of challenges, we successfully raised the bar on how information is delivered to its millions of viewers in China by creating a world-class, contemporary look that would elevate the network's brand visibility while preserving local aesthetics.

Our NY1 client, wanted a series of spots that a true New Yorker would appreciate. It needed to be 100% authentically written, photographed, edited, voiced, scored and posted by New Yorkers. Not a cliché, not a caricature, not a knockoff - just real real. We hooked up with Joe of "Joe's NYC" (a real New Yorker who takes photos of real New Yorkers), and convinced a bunch of locals to appear. The images speak for themselves.

Take the express lane! We created and condensed every mode of transportation available in New York City and the likeness of its iconic skyline into 30 seconds.To create this look we built a stylized 3D version of NYC constructed out of letters, showing a point-of-view look of the typical rush hour experience.

Our plan was to develop a differentiated brand identity that verbally, visually and experimentally helps connect and communicate with young US Latinos who speak mostly English. We created identity icons/avatars inspired by urban street-art. Developed an open system to leave room for growth. The idea...Inspire and express>cultural blend identity.

After working behind the scenes as the premier made-for-TV movie studio, RHI ENTERTAINMENT wanted to turn their brand into a household name.

The world’s oldest news organization, REUTERS, takes its place in the digital age, with a little help from CA Square. Drawing on the venerable brand's prestigious heritage, we designed a complete multi-platform branding package using dots to represent the teletype from its early days, as well as the digital pixels of the internet age.