Genre / Kids
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Commissioned by V ME to create the brand Bible logo and visual identity for the first Spanish-language Public TV Network in the US, we sought to create an environment that is alive and engaging. To differentiate programming genres, we used varying color palettes, as well as ripples and echoes for current affairs, confetti and petal shapes for entertainment. -
The information highway and all its glory was just reaching phenomenon status. A new millenium had just arrived giving birth to a digital generation. Back then we were part of Razorfish. And back then Fox Kids was on the verge of getting left behind. Bringing them up to speed was a golden opportunity. And who would’ve guessed that in the process we would end up redefining the kids idiom. -
A golden opportunity: bringing to life a logo so iconic that it’s even bigger than life itself. We were eager to wrap our minds around Disney’s, I mean Mickey’s ears. We gave it a playful personality with the ambition of a young explorer. The logo becomes the protagonist of tiny stories that are heart warming Disney-esque comfort food for kids and kids at heart. -
To catch the attention of toddlers we were inspired by a 'baby's crib mobile". Soft solid shapes that can grab the minds of the youngest of Disney fans. -
How do you make math, science and technology fun for kids? Teachers have been wondering the same thing for a very long time. Our graphics package emphasized the kinetic energy of Saturday morning cartoons with technological appeal of science gadgets in an enthusiastic robot like character we dubbed 'Chuck'. A whirlwind of graduated cylinders, beakers, rocket fuel and goo, Chuck has enough sheen to dazzle even the most ardent of ADD cases. -
The main objective of this global project was to unify all of the DISNEY CHANNELS WORLDWIDE, while adding more live action to the brand identity in order to better connect with kids today. -
Our plan was to develop a differentiated brand identity that verbally, visually and experimentally helps connect and communicate with young US Latinos who speak mostly English. We created identity icons/avatars inspired by urban street-art. Developed an open system to leave room for growth. The idea...Inspire and express>cultural blend identity.