When you see something, don't just say something, report it by text, email, or call NY1. We wanted to convey the urgency of a breaking story seconds before the authorities arrived on the scene. Consciously electing not to use explicit content while creating the graphics and animation, we leave it to the viewer to interpret the scenario.
We brought our creative and strategic expertise halfway around the world to redesign a 24-hour News channel for major regional broadcaster, GUANGDONG TELEVISION (GDTV), in Southern China. While working with a culturally and technologically different country brought its own set of challenges, we successfully raised the bar on how information is delivered to its millions of viewers in China by creating a world-class, contemporary look that would elevate the network's brand visibility while preserving local aesthetics.
Our NY1 client, wanted a series of spots that a true New Yorker would appreciate. It needed to be 100% authentically written, photographed, edited, voiced, scored and posted by New Yorkers. Not a cliché, not a caricature, not a knockoff - just real real. We hooked up with Joe of "Joe's NYC" (a real New Yorker who takes photos of real New Yorkers), and convinced a bunch of locals to appear. The images speak for themselves.
Take the express lane! We created and condensed every mode of transportation available in New York City and the likeness of its iconic skyline into 30 seconds.To create this look we built a stylized 3D version of NYC constructed out of letters, showing a point-of-view look of the typical rush hour experience.
The world’s oldest news organization, REUTERS, takes its place in the digital age, with a little help from CA Square. Drawing on the venerable brand's prestigious heritage, we designed a complete multi-platform branding package using dots to represent the teletype from its early days, as well as the digital pixels of the internet age.