The World Economic Forum meeting was once again upon us. Esteemed colleagues, industry visionaries and figures of influence made their annual pilgrimage to Davos-Kloisters, Switzerland to reflect on the good, the bad and the ugly of all things economic.

A golden opportunity: bringing to life a logo so iconic that it’s even bigger than life itself. We were eager to wrap our minds around Disney’s, I mean Mickey’s ears. We gave it a playful personality with the ambition of a young explorer. The logo becomes the protagonist of tiny stories that are heart warming Disney-esque comfort food for kids and kids at heart.

The main objective of this global project was to unify all of the DISNEY CHANNELS WORLDWIDE, while adding more live action to the brand identity in order to better connect with kids today.

Our plan was to develop a differentiated brand identity that verbally, visually and experimentally helps connect and communicate with young US Latinos who speak mostly English. We created identity icons/avatars inspired by urban street-art. Developed an open system to leave room for growth. The idea...Inspire and express>cultural blend identity.

The world’s oldest news organization, REUTERS, takes its place in the digital age, with a little help from CA Square. Drawing on the venerable brand's prestigious heritage, we designed a complete multi-platform branding package using dots to represent the teletype from its early days, as well as the digital pixels of the internet age.