It’s December 4th and the client wants new everything (including a new name) in 12 weeks. Well okay. We took it. We'll just have to design, decide & develop faster. Wishful thinking. This change of name, changed our game (in a good way) and a beautiful new brand was born—Led by our client and an eclectic team of amazing collaborators.
Commissioned by V ME to create the brand Bible logo and visual identity for the first Spanish-language Public TV Network in the US, we sought to create an environment that is alive and engaging. To differentiate programming genres, we used varying color palettes, as well as ripples and echoes for current affairs, confetti and petal shapes for entertainment.
We made our way north of the border to create a comprehensive package for the canadian broadcasting company. This piece echoes sounds and vibrations reminiscent of our own pbs. We also created a campaign for cbc sports, capitalizing on canada's unique passion for ice hockey.