A golden opportunity: bringing to life a logo so iconic that it’s even bigger than life itself. We were eager to wrap our minds around Disney’s, I mean Mickey’s ears. We gave it a playful personality with the ambition of a young explorer. The logo becomes the protagonist of tiny stories that are heart warming Disney-esque comfort food for kids and kids at heart.
How do you make math, science and technology fun for kids? Teachers have been wondering the same thing for a very long time. Our graphics package emphasized the kinetic energy of Saturday morning cartoons with technological appeal of science gadgets in an enthusiastic robot like character we dubbed 'Chuck'. A whirlwind of graduated cylinders, beakers, rocket fuel and goo, Chuck has enough sheen to dazzle even the most ardent of ADD cases.
Vibrant fluid animations and graphics with emphasis on individual distinction and brand unity. Developing a visual identity that is instantly recognizable and serves as an umbrella for eight other unique sub brands. That was the goal of creating the new Comcast Select look. Graphics, style guides and animations were designed to make every brand as unique as a single puzzle piece, each joining together to form a greater whole.