Spain was very good to us. The food the wine their local sports fans. To convey their love and dedication to sports was our task. A country’s entire momentum and intention captured between the foot of a local soccer hero and a ball representative of hope aspirations and prideful cheering. A soulful bold symbol.
With VSPOT, we set off a chain reaction, transporting viewers into a unique architectural environment where photo-real computer graphics and transformer-like figures converge to create an interactive world for this new music and entertainment broadband network.
Envision an environment tailor made for three distinctly individual brands, in which all three can coexist simultaneously and interact seamlessly in the same space while retaining their signature brand identity. We designed, shot, animated and post produced the spot in its entirety, and all three brands lived happily ever after.
Our NY1 client, wanted a series of spots that a true New Yorker would appreciate. It needed to be 100% authentically written, photographed, edited, voiced, scored and posted by New Yorkers. Not a cliché, not a caricature, not a knockoff - just real real. We hooked up with Joe of "Joe's NYC" (a real New Yorker who takes photos of real New Yorkers), and convinced a bunch of locals to appear. The images speak for themselves.
To work with Telemundo is like going back home. Thats exactly what we wanted to convey as you sit from your home watching any of these montages....home. There is a universal story being told here through the faces of the hero the cheerleader the wise old man and the nurturer. Even if you have never seen any of these spanish speaking celebs in this spot; there is something about the lighting or direction that makes them all so familiar.