After years of focusing on Music, VH1 shifted to "celeb-reality content". We wanted to refresh their brand by adding an element we can all relate to. So we developed an essay of photographs to slow down the fast-paced breaks and serve as thought-provoking emotional "breathers". Classic iconic photo booth texture and appeal.
Envision an environment tailor made for three distinctly individual brands, in which all three can coexist simultaneously and interact seamlessly in the same space while retaining their signature brand identity. We designed, shot, animated and post produced the spot in its entirety, and all three brands lived happily ever after.
When you see something, don't just say something, report it by text, email, or call NY1. We wanted to convey the urgency of a breaking story seconds before the authorities arrived on the scene. Consciously electing not to use explicit content while creating the graphics and animation, we leave it to the viewer to interpret the scenario.
Our NY1 client, wanted a series of spots that a true New Yorker would appreciate. It needed to be 100% authentically written, photographed, edited, voiced, scored and posted by New Yorkers. Not a cliché, not a caricature, not a knockoff - just real real. We hooked up with Joe of "Joe's NYC" (a real New Yorker who takes photos of real New Yorkers), and convinced a bunch of locals to appear. The images speak for themselves.
Our plan was to develop a differentiated brand identity that verbally, visually and experimentally helps connect and communicate with young US Latinos who speak mostly English. We created identity icons/avatars inspired by urban street-art. Developed an open system to leave room for growth. The idea...Inspire and express>cultural blend identity.