Carlos is the founder of CA Square. He is a “big idea” guy whose many (many) years of experience in the TV business have given him a 360-degree perspective on building and marketing brands. A native of Peru and Columbia, a resident of New York City, and a world traveler, Carlos offers clients a global sensibility and unique insight into the Latino market.
After launching his career with art directing roles at Telemundo, Univision and Warner Channel, Carlos founded his first company, Miami-based Cyclops, where he developed and produced promo campaigns and original programming for Telemundo, Nickelodeon and local stations. Most recently, as Senior Creative Director at Lee Hunt Associates and Razorfish, Carlos headed up identity redesigns for numerous networks, including Disney Channel, Toon Disney, Fox International, Fox Kids and Telemundo.
Carlos frequently conducts workshops on maximizing the impact of brand communications and is a popular speaker at international industry conferences. He’s won lots of awards, from BDA Golds to Emmys, but he doesn’t like to toot his own horn. When Carlos isn’t busy brainstorming media campaigns, he can be found volunteering his skills as an amateur shrink, pursuing his PhD in pop culture, and trying not to think about anything at all during his daily meditation practice.
Lucas (aka MARAKA) is our imported Art Director from Madrid. He’s a chameleon: a graphic artist, designer, animator and co-owner of MinimalDose500mg. He offers an enviable aesthetic to turn everything he touches into gold. Earning experience in urban grounds, Lucas Benarroch developed an ability to work extremely fast but without losing the quality in his intricate designs. His ‘creatures’ are a result of many different influences put together to create a contemporary and delicate aesthetic that only he can replicate. After completing his adventure at the School of the Museum of Fine Arts in Boston and Parsons the New School for Design in New York, Lucas’ recent projects include Gunbar, Senzari, Havas Media, La Carreta Restaurants and The Wutang Brand. As an artist, MARAKA, and (together with NIKONE) PILLAS, leave indelible marks through streets and galleries from Europe to America…It’s a Brand new world.
Rita has a Hungarian background and a European approach to life. She has an M.A. in Economics and has worked in communication and advertising at McCann-Erickson and as a marketing manager for 20th Century Fox and Paramount Film distribution. Rita was the director of cultural affairs at the Hungarian Cultural Center in NYC from 2005 to 2010, when she joined Globalworks Group, a multicultural advertising agency.
Rita excels at ensuring that all projects stay within budget, deliver on time and meet all of our clients’ highest expectations. Her recent projects include The Wall Street Journal, TV3 in Barcelona, Fujisankei Communications International and Thomson Reuters.
Rita currently lives in Brooklyn, but is always spinning her globe for the next vacation destination. Julia has lived in New York City for many years. She has also lived in Mexico and upstate New York. She is a retired clinical social worker, and a Buddhist. Julia has an obsessive personality which she applies to research at CA SQUARE. She will ferret out the exact perfect background information. She is a straight shooter, and immune, as a consumer, to bullshit. Therefore, putting bullshit over on her with a brand, is unlikely. Always curious about new areas of expertise and wanting to expand her horizons, It is no surprise that Julia, having completed a career in social work, has turned her interests and talents to learning a new business. She is a writer, researcher, and editor at CA SQUARE, and applies her knowledge of psychology to consumers, in her growing understanding of branding and trend-setting.
Amel is a Bosnian born illustrator/cartoonist who moved to New York at the age of ten. He earned his BA in Illustration/cartooning from New York’s School of Visual Arts and has worked freelance as a story board artist, a concept designer and an illustrator. At CA Square Amel develops content and maintains advertising and social media for the company while also working as a PA in-house and on client projects. In his down time he can be found practicing his guitar playing just in case Van Halen ever calls him to fill in for a concert.