The Art Of Subtlety
The Art Of Subtlety
CINE LATINO wanted to upgrade their look and feel as they made a push into the US market. We redesigned their logo and create a new On-air look that was elegant, clear, and 'premium' while avoiding the cliches of film and Latino iconography. We also produced an image campaign promoting various aspects of Cine Latino's upgraded programming. The result: immediate and continued ratings increase since the relaunch.






