It’s December 4th and the client wants new everything (including a new name) in 12 weeks. Well okay. We took it. We'll just have to design, decide & develop faster. Wishful thinking. This change of name, changed our game (in a good way) and a beautiful new brand was born—Led by our client and an eclectic team of amazing collaborators.
Spain was very good to us. The food the wine their local sports fans. To convey their love and dedication to sports was our task. A country’s entire momentum and intention captured between the foot of a local soccer hero and a ball representative of hope aspirations and prideful cheering. A soulful bold symbol.
WSJ Live presented an opportunity to show a fresh Wall Street Journal for the new generation with the relevance of video content and the effective use of interactive technology. The package we designed is for a series of video content delivered by internet, ipad, mobile apps and itv.
The World Economic Forum meeting was once again upon us. Esteemed colleagues, industry visionaries and figures of influence made their annual pilgrimage to Davos-Kloisters, Switzerland to reflect on the good, the bad and the ugly of all things economic.
Commissioned by V ME to create the brand Bible logo and visual identity for the first Spanish-language Public TV Network in the US, we sought to create an environment that is alive and engaging. To differentiate programming genres, we used varying color palettes, as well as ripples and echoes for current affairs, confetti and petal shapes for entertainment.